About Us

Rummele's Jewelers was established in Green Bay, Wisconsin in 1950. Charles Alpert owned and managed the store from it's inception until his daughter, Tracy, completed her education with Graduate Gemologist and Certified Gemologist degrees. Today, Tracy Alpert has taken over the business.

Since opening in 1950, Rummele's has constantly strived for perfection with a determined resolve. Focus was directed on building strong relationships with the world's most respected designers and manufacturers.

Continuing on their quest for excellence, Rummele's reached a new peak in 1998 when they purchased a newly remodeled, free standing bank building at 234 South Adams Street in Green Bay, WI. This location's 5,600 square feet are designed to showcase the kind of unique jewelry you have come to expect from Rummele's. In 2012, Rummele's expanded to open a store in Fish Creek at 4192 Main Street. Indeed, Rummele's inventory now represents the highly sought after products of many of the world's most renowned designers and manufacturers.

Surrounded in elegance and comfort, Rummele's prides itself with a knowledgeable and sincere staff that take extreme satisfaction in helping customers find jewelry they can not only treasure for a lifetime, but pass on from generation to generation.

At Rummele's, the greatest care and honesty are always given, because at the heart of our growth and success, is you....

Rummele's Jewelers is the most prestigious name for fine jewelry and watches in the area. With two locations, Fish Creek (Seasonal May thru October) and downtown Green Bay, carrying exclusive lines such as Hearts on Fire, Marco Bicego, Roberto Coin, Simon G, Tacori as well as watch names like Cartier, Devon, Michelle, Patek Philippe, Rolex and Tag Heuer. Rummele’s Jewelers is able to provide you with excellence in service, style and selection.

Locally owned and family operated since 1950, Rummele's Jewelers has something for every occasion from engagement to retirement. Our warm, knowledgeable and friendly staff provides a down-to-earth, inviting atmosphere that will make your shopping experience all the more memorable. Our outstanding staff includes two GIA Graduate Gemologists, one AGS certified gemologist, and two full-time watch makers as well as three full-time goldsmiths ensuring that your appraisals, design, watch and jewelry repair will be handled with the utmost care. Rest assured your jewelry will always be safe with us while kept right here in our store.

Do you want to know what something is worth or do you want to have it insured? Bring in any piece of jewelry or watch for a complete appraisal.

We will examine the entire piece in detail, providing you with a picture, description, and replacement value for it. Please call Rummele’s Jewelers if you have questions about our appraisal services.

Owner and President  Tracy Alpert - G.G., C.G.

Tracy is a Graduate Gemologist of The Gemological Institute of America and holds the American Gem Society Registered Jeweler Title. Tracy is available at either our Green Bay or Fish Creek location (Seasonal May thru October) and has been involved with Rummele’s since 1990.

General Manager  Tammi R. - G.G.

Tammi is a Graduate Gemologist of The Gemological Institute of America. Tammi is available at either our Green Bay or Fish Creek location (Seasonal May thru October) and has been employed with Rummele’s since 1995.

Manager  David T.

David has been a member of the Rummele's Jewelers family since 2000 and has been in the jewelry industry for over 30 years. When David isn't at Rummele's Jewelers he is spending time with his family camping and playing the guitar for his friends and family. David's expansive knowledge in watches has grown through extensive training in many high end Swiss watch brands. He has attended watch trainings with Cartier, Rolex, Patek Philippe and Tag Heuer. For a better understanding of the manufacturing process, David spent a week in Geneva, Switzerland touring the movement, dial, case and bracelet factories of Patek Philippe.

Amber D. | Accountant and Sales Associate

Rummele’s Jewelers welcomed Amber into the jewelry industry in 2004. Amber earned an associates degree in accounting from Northeast Wisconsin Technical College in 2003. Her attention to detail, as well as her fabulous sense of fashion, has made her an extreme asset. While she may specialize in accounting and inventory control for both Rummele’s Jewelers locations she also is amazing on the sales floor. Amber has gone through multiple trainings including Cartier, David Yurman, Marco Bicego and Tag Heuer. Amber multi- tasks not only at work but at home as well with her 1 year old twins and her three year old son. Amber enjoys boating, hiking and spending quality time with family and friends.

Andy M. | Sales Associate

Andy joined the Rummele’s Jewelers family in 2001. When not hard at work at Rummele’s Jewelers you can find Andy walking his dog, biking, traveling or enjoying the outdoors. Andy is an integral part of the Rummele's sales and customer service team. Andy has been formally trained with designer jewelry lines including A. Jaffe, David Yurman, Hearts on Fire, Marco Bicego, Mikimoto, Natalie K., and Simon G. While with Rummele's Jewelers Andy has also taken extensive training with Cartier, Michelle Watch, Patek Philippe, Phillip Stein, Tag Heuer and Marco Bicego.

Carly V. | Sales Associate

Carly joined Rummele’s Jewelers in our Fish Creek location the summer of 2015. Carly has since received her Bachelor’s degree in Business from St. Norbert College in 2018. She is now available at either our Green Bay or Fish Creek locations (seasonal May thru October). Carly is the Marketing Director at Rummele’s and has extensive brand knowledge on all of our Designer lines.

Tara D. | Sales Associate

Tara has been working part time at Rummele’s since 2015, has completed the Applied Jewelry Professional Program through GIA and has a passion for Ippolita, David Yurman, Roberto Coin and Marco Bicego. The holiday season is her favorite time of year and she truly enjoys helping customers find the perfect gift. In Tara’s free time, she stays busy with her family and children’s activities.

Venitta P. | Sales Associate and Inventory Control

Venitta P. started with Rummele's of Appleton in April of 2003, joined Rummele's of Green Bay in March of 2016, and is extremely excited to work with designer jewelry in a family atmosphere. The jewelry business became a part of Venitta’s life in 1990. Venitta has completed the Certified Diamontology and Guild Gemology courses from the Diamond Council of America, and has had training in Inventory Control Management and visual merchandising. Since being employed by Rummele’s, she has received training in A. Jaffe, Rolex, Tag Heuer, Tacori, Philip Stein and many other designer brands. Originally from upstate New York, Venitta has lived in the Appleton area for 20 years, and in her free time, enjoys golfing, reading, and spending time with family and friends.

Joseph K. | Goldsmith
Joe graduated in 1982 from Northeast Wisconsin Technical College in jewelry repair and sales. Joe has been employed with Rummele’s since 1989. Joe specializes in jewelry repair.

Michael M. | Goldsmith and Watchmaker
Michael M. joined the Rummele’s Jewelers family as head watchmaker and goldsmith in 1997. He began in the jewelry industry in 1970; he received his degree from Gem City College in 1980. Michael is a Master Goldsmith and a Certified Watchmaker. He has gone through intensive watch training with Rolex. Michael is a member of the American Watchmakers & Clockmakers Association. He specializes in watch making, jewelry repair and custom design. Michael spends his spare time with his family downhill skiing, gardening, fishing, camping and biking.

Tracy H. | Goldsmith
Tracy H. started with Rummele's of Appleton in April of 2003 has joined our Rummele's of Green Bay in March 2016. Tracy’s Jewelry career began after graduating from the Jewelry Repair and Fabrication program at Northeast Wisconsin Technical College in 1998. She specializes in jewelry repair, stone setting, engraving, pearl re-stringing and sales support. Tracy has acquired additional training at Stuller in Lafayette, LA, Stubies Consultants in Wisconsinbefore joining Rummele’s and has since attended several bench jewelers conferences to stay on top of new trends, re-fresh skills and learn new techniques. She has received training in A. Jaffe, Cartier, David Yurman, Rolex, Tag Heuer, Tacori, Philip Stein and many other designer brands. Tracy’s passion for knowledge, her enthusiasm and credibility has made her an invaluable Goldsmith to our team. Tracy volunteers and participates in area Breast Cancer Fundraising events.

Paul S. | Watchmaker
Paul S. joined Rummele's in 2018 after graduating from the Swiss American Watchmakers Training Alliance (SAWTA) program at the Lititz Watch Technicum in Pennsylvania. Paul is a SAWTA certified and Rolex Trained Watchmaker. He specializes in watch repair and polishing. Outside of work, Paul enjoys traveling, reading, and cooking.

Green Bay

234 S. Adams Street, Green Bay, WI 54301

Our regular hours are
Monday - Friday 9:30am to 5pm
Thursday until 7pm.

Available by appointment on evenings and weekends.
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Fish Creek

4192 Main St. Fish Creek, WI 54212
(920) 868-2121

Rummele’s of Fish Creek will be opening soon for 2020.

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Rummeles Jewelers