About Us

Rummele's Jewelers was established in Green Bay, Wisconsin in 1950. Charles Alpert owned and managed the store from it's inception until his daughter, Tracy, completed her education with Graduate Gemologist and Certified Gemologist degrees. Today, Tracy Alpert has taken over the business.

Since opening in 1950, Rummele's has constantly strived for perfection with a determined resolve. Focus was directed on building strong relationships with the world's most respected designers and manufacturers.

Continuing on their quest for excellence, Rummele's reached a new peak in 1998 when they purchased a newly remodeled, free standing bank building at 234 South Adams Street in Green Bay, WI. This location's 5,600 square feet are designed to showcase the kind of unique jewelry you have come to expect from Rummele's. In 2012, Rummele's expanded to open a store in Fish Creek at 4192 Main Street. Indeed, Rummele's inventory now represents the highly sought after products of many of the world's most renowned designers and manufacturers.

Surrounded in elegance and comfort, Rummele's prides itself with a knowledgeable and sincere staff that take extreme satisfaction in helping customers find jewelry they can not only treasure for a lifetime, but pass on from generation to generation.

At Rummele's, the greatest care and honesty are always given, because at the heart of our growth and success, is you....

Rummele's Jewelers is the most prestigious name for fine jewelry and watches in the area. With two locations, Fish Creek (Seasonal May thru October) and downtown Green Bay, carrying exclusive lines such as Hearts on Fire, Marco Bicego, Roberto Coin, Simon G, Tacori as well as watch names like Rolex, Cartier, Devon, Michelle, Patek Philippe and Tag Heuer. Rummele’s Jewelers is able to provide you with excellence in service, style and selection.

Locally owned and family operated since 1950, Rummele's Jewelers has something for every occasion from engagement to retirement. Our warm, knowledgeable and friendly staff provides a down-to-earth, inviting atmosphere that will make your shopping experience all the more memorable. Our outstanding staff includes two GIA Graduate Gemologists, one AGS certified gemologist, and two full-time watch makers as well as three full-time goldsmiths ensuring that your appraisals, design, watch and jewelry repair will be handled with the utmost care. Rest assured your jewelry will always be safe with us while kept right here in our store.

Do you want to know what something is worth or do you want to have it insured? Bring in any piece of jewelry or watch for a complete appraisal. We will examine the entire piece in detail, providing you with a picture, description, and replacement value for it. Please call Rummele’s Jewelers if you have questions about our appraisal services.

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Green Bay
  • 234 S. Adams Street, Green Bay, WI 54301
  • 920-432-0664
  • Regular Hours:
    Monday - Wednesday & Friday: 9:30am to 5:00pm
    Thursday: 9:30am to 7:00pm
  • Available by appointment on evenings and weekends.
Rummele's Jewelry Boutique in Fish Creek
  • 4192 Main St., Fish Creek, WI 54212
  • 920-868-2121
  • Rummele’s Jewelry of Fish Creek is open for 2020. Hours are subject to change.
    Please call ahead for store hours.